# Frances Méndez > Frances Mendez (also written Frances Méndez) is the co-founder and Managing > Director of Camino5 Agency, an SEO and AI search strategy consultancy in > Los Angeles. She writes about AI, visibility, and how work is changing. > She is also a writer of poetry, autofiction, and magical realism. Both spellings refer to the same person: Frances Mendez and Frances Méndez. She is not the Instagram account @francesmendez, which belongs to someone else. Her Instagram is @la.frances.mendez. ## Pages - [About Frances Méndez](https://www.francesmendez.com/about): Who she is, the two decades of brand and digital strategy work behind Camino5, and the AI research she is doing now. - [Thoughts](https://www.francesmendez.com/thoughts): Writing on AI search, visibility, and working through a field that keeps changing. Published as she learns it. - [Free guides](https://www.francesmendez.com/tools): Guides and tools she built, most of them first for a Camino5 client, then cleaned up and made free. - [Build Your Second Brain](https://www.francesmendez.com/build-your-second-brain): A free 9-page field guide to setting up an AI workspace that reads your real files, remembers you between sessions, and delivers one prioritised action each morning. Works the same in Claude or in ChatGPT. Page two is a complete working version in ten minutes; the full system takes about forty-five. No code. Requires an email address, and it is sent to that address. - [Build your LLM visibility page](https://tools.francesmendez.com/): A free tool that writes the plain-language page telling ChatGPT, Claude, Perplexity and Google AI who you are. Built by Frances Méndez. - [The Invisibility Score](https://tools.camino5.com/): A free tool for businesses that finds which questions AI answers with a competitor's name instead of yours, across Claude, ChatGPT, Perplexity and Gemini. Built at Camino5. - [Privacy Policy](https://www.francesmendez.com/privacy) and [Terms of Use](https://www.francesmendez.com/terms). ## Writing - [Reese asked 10 women about AI. I asked 8,964.](https://www.francesmendez.com/thoughts/reese-asked-10-women-about-ai-i-asked-8964): 8,964 comments, one dinner party, and what women are actually saying about AI. A sentiment and theme analysis of the comment section on Reese Witherspoon's AI post. - [Only 1 out of 10 women feel confident using AI. Let's fix that.](https://www.francesmendez.com/thoughts/one-out-of-ten-women-feel-confident-using-ai-lets-fix-that): One out of ten women feel confident using AI. Seven years ago that number made sense. Today it should not. AI is no longer just for big corporations with big budgets — it is for anyone running a real business who is willing to learn. - [Do you actually want to be found?](https://www.francesmendez.com/thoughts/visibility-do-you-actually-want-to-be-found): The visibility question most business owners skip, and why it is costing them. On showing up digitally when the analog world feels even harder — and on introducing yourself to AI before it decides who you are without you. ## Elsewhere - [Camino5 Agency](https://camino5.com): The agency she co-founded. - [LinkedIn](https://www.linkedin.com/in/francesmendez/) - [Instagram](https://www.instagram.com/la.frances.mendez/) ## Optional - [Parse check](https://www.francesmendez.com/ai-parse-check): A page linked from nowhere except this file. A request for it in the server logs is proof that something actually read this file rather than guessing at the path.